APR

An Overview of Technology Public Relations

AccessPR specializes in communications solutions and strategic advice in the technology sector, providing international companies with localized strategies targeted at the Taiwan market.

As AccessPR continues to grow and evolve along with the technology industry in Taiwan, we have accumulated expert knowledge and experience in fields including: semiconductors, electronics components, information software and hardware, telecommunications, computer hardware and peripherals (e.g. storage and printers), enterprise level systems. We utilize our understanding of the industry and the needs of our clients to develop effective campaigns to facilitate internal and external corporate communications.

AccessPR has long strived to become a facilitator in communications and placed a high value in our people. In contrast to the business-to-consumer (B2C) model found in consumer public relations, technology public relations operates on a business-to-business (B2B) model. AccessPR cares as much about our clients' success as they do. We think like our clients and formulate strategic public relations plans to meet their needs, while reaching the target audiences. Whether the target audiences are executive business decision-makers, engineers, procurement executives or consumers, we design the right public relations campaigns to deliver the right messages.

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