采杰公關顧問股份有限公司

* Event background

Special care is taken to organize this new product exhibition, featured as an outdoor banquet, in order to appropriately match the launches of new LCD monitor, LCD TV, PDP TV of Samsung Electronics 2002 in Taiwan. Museum of Drinking Water in Taipei, the baroque style architecture, well known for its elegant atmosphere, is chosen to host this exhibition.

This new launch and exhibition of the new displayer series is a pageant that appeals for “Technology Aesthetics Renaissance”, and is thus an aggregation of spectacular essences of modern technology, latest fashion, and classic aesthetics. The unique brand position of Samsung Electronics, and its leading advantage on functions from its competitors, are authentically and completely laid out in this active and lively presentation.

* Features of the product

A brand new design idea, inspired by the maestro F.A.Porsche, celebrated Italian designer of Porsche, is utilized in the new displayer series of Samsung 2002. Simple and smooth contours, flexible angle switch to any desired position, enable the users to be more freely enjoying the spatial application. In addition, the stress on professional technology and artist texture provides the customers changeable modes with utmost flexibility and fun. And therefore the new series is a full reflection of an ideal texture of fashion and fad, and is proved to be perfectly fitting into the modern living environment and interior design.

In addition to the synaesthesis of comfort and easiness effused, a sharpness of technical fad is even more sensible under the delicate background. In the part of LCD monitor, users are beneficial from the flexibility of angle switch, which is, one is clearly exposed to whatever presented on the screen without any possible inconveniences fouled by dead corners. And the 63 inches maximum plasma TV that newly launches, not only carves out a new milestone for Audio Video, but also elaborates perfectly the relationship between TV and human lives.

* Features of the event

Samsung has long been notable for its efforts on product design. And as the competition on displayer’s functions starts to decay, we therefore suggest Samsung the “Technology Aesthetics Renaissance” as the main theme for the launches of new displayer series, in hope to highlight the differences between its rivals. The exhibition is thus carefully chosen to be taking place at the baroque style Museum of Drinking Water, in relevance to the main theme. The building is adorned as a perfect background supportive to the presentation of Samsung displayer series. The stage is comprised of Renaissance masterpieces and accompanied with red drapes. The grandeur it shows is as fascinating as that of the Opera House. More worth mentioning, this exhibition is creatively and boldly held in the evening by the clients’ full consent. And this would assure all participants an evening to remember as the museum sparkles under the changeable lighting effects.

* Event result

The lunches and exhibitions of new displayer series, including the flat PDP TV, of Samsung Electronics 2002 in Taiwan not only acquaint the press directly toward the advantages and charm of the new products, and besides, this series of the products is proved to be widely accepted by the consumers with the aid of weighty propaganda by the media. The wonderful event presentation highly enhances Samsung Electronics to be a leading brand that dominates the market, but also encourages the full support and cooperation from all its franchisees in Taiwan, which results practically and successfully in sales as well as in strengthening the competitive capacity in marketing channels.

103 members in total of the press, including IT, leisure, fashion among others, are present. As for the exposure, statistics shows that up to 43 copies of reports have come in sight by the end of July.