Purpose of the event

1. Present the weighty research probability and confidence to entrench the leading position in the market by the new launches of the core products of Naturetech,

2. Announce the inauguration of the new Chairman Mr. Lin and introduce the new direction of the company’s future development.

3. Entrench the position of Naturetech’s portable workstation in the market, and claim its resolution of setting forward the international market.

4. Show the result of Naturetech’s efforts that have been putting into the market in the past four years, awake the interests of media reports, and strengthen the institution investors’ awareness towards Naturetech.

5. Share the delight of Naturetech’s growth by inviting the press, clients, and cooperative enterprises      to the exhibition banquet.

Features of the event

In addition to the celebration of the inauguration of the new chairman Mr. Lin, technology of Naturetech’s products is also introduced in a form of briefing reports and practical experiences, in hope that this series activities that last all day long would have the participants get involved in the achievement of Naturetech’s endeavor in portable workstation. 

Product exhibition

1. Presented as a simple and noble banquet, meanwhile communicate the new aura of the company.

2. Announce the new launches of “Street Fighter 888” as the main message and purpose. At the same time exhibit all series of products.

3. In addition to greetings and orations, a symbolic inauguration ceremony is held to amplify values of the event. 

Product technology demonstration

The detailed introduction and demonstration on the related technology and application of SPARC/Solaris by Naturetech’s closely cooperated enterprises, not only equip those in the relative field with SPARC/Solaris skills, claim Naturetech’s leading position in the product technology, and therefore provide the participants a clearer panorama of Naturetech’s direction of future product development. Meanwhile, by means of segmentation of various themes, opportunities are granted to those enterprises of the same field to explore and research into the role and future development of the portable SPARC workstation in the fast moving information market. 

Interview arrangement

1. Agenda planning

Messages are classified as “company division” – the inauguration of the new Chairman, and “product division”. The press individually specialized in Financial Business and IT Profession are arranged with care in order to catch the utmost attention, and so thus to have the best result in media exposures. 

2. Media planning

Focus on Chairman Lin’s job transferring in his middle age, and call again the press’ attention to Naturetech, extend the interests, and therefore result in expanding the range of the reports on Naturetech.

Results of the event

1. Media exposures: 7 on daily papers, 11 on web, 3 on weekly magazines, while 3 on TV. All main media from daily news and webs report Naturetech’s event, which result in instant message broadcasting. The range of exposure also increases, as there are several interview invitations from TVs.  

Process of the event

A. Morning

The overall process runs smoothly. The inauguration ceremony of “Street Fighter 888” accomplished by several VIPs makes the event complete. As an experienced PR manipulation, we also provide the press perfect angles for photo shooting, in hope that there would be more graphic presentations exposed on the media. 

B. Afternoon

New product technology demonstration starts at 1:30. Two representative from the partner enterprises, Sun Microsystems, Inc and Cadence, do the briefings and share the applied technology of SPARC/Solaris with those present, answer all the queries from the participants, and make the whole exhibition a good example of mutual communications.