* Event background

1. To announce the brand new English title of Ali, and present the new Corporate Identity.

2. To make known of the endeavors that ALi has been putting into the chipset market in the past 15 years, and to share publicly their delight of approaching the second 15^th anniversary.

3. To show the weighty research potential and the resolution of entrenching the dominant position in the market by the launches and exhibitions of three core products: PC CoreLogic, PC Peripherals, and Multimedia & Consumer.

* Features of the event

Main theme

The vividness and vitality of green spirit: color green symbolizes lively and prosperous growth, and is the main tone of Ali’s CI. 15 years’ experiences and refinements in the chipset market encapsulate spirit-like creativity and unlimited vitality, also present the unbeatable strength of the enterprise; while entering the digital era of information appliance, ALi spirit again proves itself the utmost technology and the distinctive probability. 

Decoration of the place

Place: insisting on the vividness and vitality of green spirit, color green, symbolizing freshness, activeness, and strength is thus chosen to be the main tone, as it is best qualified with ALi’s youth and liveliness. In addition to green plants, green theme boards and balloons are utilized to enrich the overall atmosphere. 

Product demonstration: classified in accordance with the product line – high efficiency PC system chipset design, intellectual peripheral, and the dynamic or static demonstration of new DVD A/V entertainment multimedia series as well as its related products. Meanwhile, a lively concept of living room and study room is coming into practice as the concrete representation of lively technology. 

Celebration ceremony: one important purpose of the 15^th anniversary is the inauguration of AL’s new Corporation Identity, which is the climax of the banquet. On that day Chairman Lu and Manager Wu activate the CI logo, declaring ALi’s departing for a new era, by touching the electronic globe. As the new logo lights up from the rear of the stage, accompanied with lights and coloring flowers, symbolizing ALi’s new start of launching forth the future digital era. 

Interview arrangement:

Agenda planning: to avoid being misreported by the press as Ali’s transferring, we suggest a full communication with the journalists beforehand. Meanwhile, make certain that more stress will be put on ALi’s system chipset products in the interviews. Also, advise the interviewees to lay weights on the system chipset products by dominating the content of the interviews. 

Media planning: to call again media’s attention to ALi Corporation by the celebration of 15^th anniversary and the inauguration of new CI LOGO, in hope to extend this attention to the Computex Taipei 2002 afterwards, tightly grabbing the interests of the press, and so as to expand the depth of their interests.

* Results

Number of participants:

There are in total 64 journalists presenting. Guests comprise of VIPs, clients, cooperated enterprises, and institution investors, all together 174 people who take part in this event. 

Reaction

1. Electronic media: the important gusts that day comprise of the Chairman of Acer Inc. Mr. Hse, Chairman of TSMC Ltd. Mr. Tsen, and UMC Mr. Chuan. As for the agenda, in addition to the news value on the event day, the overall interests on Ali Corporation relatively increase, and so does the exposure on the media. Therefore the rate of electronic media participation is higher than expected. 

2. The content of the exposure: all the news exposures focus on the 15^th anniversary of Ali Corporation, which result in instant message broadcasting. Meanshile, there are several interviews from TV media, and thus the ranges of exposure amplify.